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Four Network Marketing Lies That Can Kill Your Business
The Truth Will Set You Financially Free
By. Mike Martinez
Part 1: "Lies 1 to 4 of Network Marketing"
Part 2: "5 Compenets Necessary To Succeed In Network Marketing"
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Lie Number One (1): False Income Expectations
That means you had a false approxiatement of what you will earn. You can never predict what people are going to buy. Always set a minimum and you need to work around that. Make sure you never approximate yor earnings too high, because this a fictional world or "wishful thinking". Here is what I would do. Ask myself how many people do I think I will serve each day, week, month minimum. Then once you have done that you will have set or found out your bare minimum budget that you will be able to wordk with at your start up. Then when the money starts to come in you always have a back up plan ready to go and invest in. You never invest too much. When you advertise too much in the wrong areas you will lose too much valuable time (which I say time is the most valuable thing that you have available to you all every day you are a live thanks to the fact that when your time is up that is it) and money (comes next). Try to stick to a minimum and never go over it. You can start advertising in the next year, but whenyou first start up, although it meay seem tempting to do so, you should wait until your introduction year is finished. You never want to go "Bankrupt".
Although, it will not be the end of the world if you still have time. "Bankruptcy" is not the way to go. Although there are people that have claimed "bankruptcy" like "Donald Trump" and "Robert G. Allen" (who is know in the world as a famous self made millionaire who lost is house in an avalanch and did everything over again by not giving up on what he knew from his past).
Stop believing the bogus lies. "In 2 months, you will be making $5,000 in a month" and "Making $10,000 when you are at the highest level." You can't duplicate the top earner's success in the short time that they did it or even lied to you about.
When approaching someone use this statement, "I will introduce to you a system that will make you $500 a month starting."
Never enforce a dream of yours to make an "Amazing amount of money."
Lie Number Two (2): Exaggerated Product Claims
This means that your services or product claims are not realistic. If there are stand out products say that, but never say "With this one of a kind product you will become a better looking person in a week." Avoid promising more then the product(s) can deliver.
Let the customer experience the good things that it will bring to their live's for themselves. You will be respected more. Even if a product says, "Lose 30 lbs in 2 months and the evidence has been proven by scientists you should not tell people they will do the say thing." The reason is that everyone has a different body and you will never know if they will lose that much in that short of time. You should let these people tell you themselves what the product did and then use those testimonials as a conversation reference.
Master this conversation question, "Why don't you try this product out for yourself and see how it works for you?"
You need to make a strong impression on people that represent your product(s) and the customers that buy from you. Always stay in contact with your representatives and ask "What are the benefits of the product to those that buy?".
Lie Number Three (3): "This is the "World's Easiest Marketing Plan"
Never fall into the MLM situation that you are promising too much to a person that probably can't sale anything at all. You should try to see how good they are at saling the product to you and then ask them questions to see how strong they will be with question(s) that the customer might have. Once you do this you should be able to have a leader who can replicate what you can and will do as time goes on. You should "always want to make your downline stronger then you will be." You need to have them prepared for whatever you think might come up. Then have a meeting or two a week or month to see where everyone is at.
Here is another thing that people don't realize with Mult-Level Marketing. You have to go through a lot of people to get to the one that will actually take your business seriously. Yeah by not focusing on the fact that "people need to bring in 2 who bring in 2 and so on" you are helping your downline make it big and not deal with the frustration that that goal put on them.
"A home Network Marketing busines brings with it total time freedom, huge financial rewards, and unlimited opportunites for grwoth. Your job as a master recruiter is to plant those benefits with such beauty and appeal that the challenge to find the right people is greatly outweighed by the rewards."
Ask your downline or potential recruits this question before taking their money that they will pay and tell them that they should never be money hungry. You need to ask them, "Would you be willing to ask 1000 people to take a look at your business if you could achieve all the success we just talked about?"
"If you get an answer other than an enthusiastic "Yes," you either have a poor prospect, or you haven't painted a vivid and compelling enough picture of beenfits. Either way, this method of sorting guides you to who is serious up front. In addition, this gives the prospect a long term perspective, mimimizing attrition."
Lie Number Four (4): "It only will cost you XXXX dollars a month"
You can never narrow the cost to advertise your business to just a minimum amount. If anything go with the most that will be the minimum you will have to pay. You will have to go through a long "trial and error" process to get to where you want to be." There are business cards, search engine submittion fees, marketing materials, banners to add to places, training materials, webistes, leads, internet service cost, and more.
Always make your recruitors (or prospects) the top priority in your daily business agenda. Then you will need to also need to have your customers satisfied and you need to treat them like your life depends onn how they are treated. As you can see, your Multi-Level Marketing is the same as starting up your own business with a business licence. Yeah you may have the product line there, but there are a lot of things that could easily go wrong if you don't know what to do. The biggest thing is that you need to know how to sale and you need to know how to deal with all the questions that people will ask you.
When introducing the business to people who are going to be prospects who introduce others to it you should focus on the "Tax Return Benefits" that every busines owner gets.
Remember to always outline all of the benefits that your future prospects will have.
Remember this fact, "The truth shall set you financially free."
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Five Components Necessary To Succeed In Network Marketing
1) Company: Do some research and find out if the company has had financial problems inthe past. The best compnaies are well run, debt free, supportive of distributors, and prepared to handle future growth.
2) Product: The product or service has to be effective as well as unique. People must like them enough to purchase month after month. This generations residual income. If the product is too common or similar product elsewhere.
3) Market: The best market is a universal market, which means that everyone is a prospect for the products or the business opportunity. You want to be involved with a product that appeals to the widest variety of peopl in order to generate the most interest and volume sales.
4) Timing: The timing must be right for the product or service. If not timely, the market and product willnot synchronize. For example, something that sold 20 years ago might not have the same appeal today. Timing is critical in network marketing.
5) Individuals: You want to work and surround yourself with people who do business with honesty and integrity. This will help both your business and their business to grow and succeed.
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Michael S. Lyons
e-mail: Mestisso79@aol.com
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